Attracting new guests: electric car charging as a key service for hotels

Currently, with electric mobility booming and a constantly growing charging network, hotels have a unique opportunity to stand out from the competition and capture a growing customer segment: electric car drivers.

Converting your hotel into a strategic charging point not only attracts new customers, but also positions it as a benchmark in sustainability and comfort for the modern traveler.

Benefits of having electric car charging points in your hotel

• Improved brand image: installing charging points projects a positive image of the hotel, demonstrating a firm and real commitment to sustainability and the adoption of sustainable technologies. This can strengthen the property's reputation and attract an increasingly environmentally conscious public.
• New opportunities for collaboration: offering electric car charging infrastructure facilitates the establishment of strategic and mutually beneficial partnerships. This can include agreements with specialized operators, such as Powy, for the installation, efficient operation, and maintenance of the service. It can also open new avenues for collaboration with companies in the electric mobility industry to develop joint marketing strategies and offer exclusive benefits to guests.
• Loyalty and attraction of customers with high purchasing power: Electric car owners usually belong to a market segment with above-average purchasing power. In a context where electric charging stations are not yet universally available in the hotel sector, customers with electric cars will tend to gain loyalty to those hotels that facilitate this essential option for their travels, thus ensuring their autonomy and peace of mind while traveling.
• Generate new sources of revenue: charging points can operate through user fees, which is a new and potential source of revenue for the hotel, contributing to the profitability of the service.

Important aspects to consider

In addition to bringing direct benefits, other important considerations about charging points to keep in mind are:

• Return on investment (ROI): in addition to the direct revenue generated by charging fees, the installation of charging stations can result in a considerable increase in your hotel's profitability. Attracting a segment of customers with greater purchasing power contributes directly to better financial returns. In addition, customers who consider the availability of charging for their electric cars as the determining factor when choosing lodging are more likely to consume other services offered, such as dining; this is due to the fact that charging is not instantaneous.
• Government incentives and aid: in some cases there is government facilitated aid for the installation of this infrastructure, which can significantly reduce the initial investment. It should be mentioned that if the service is managed by Powy, your hotel will not have to make any investment, as we will assume the full expense of the charging points.
• Corporate Social Responsibility (CSR): offering electric car charging points demonstrates a tangible commitment with reducing emissions and promoting sustainable mobility, positively impacting your hotel's Corporate Social Responsibility. This initiative is not only valuable from an ethical point of view, but can also improve the perception of the hotel and attract those conscious customers who prioritize activities that implement responsible practices.
• Competitive advantage: within a few years, having charging points in hotels will be essential, so anticipating the needs of electric mobility can increase the value of the hotel, positioning it as a leader in adapting to this trend, ensuring its relevance and attractiveness to consumers. Ultimately, integrating electric charging stations is a strategic decision that positively impacts multiple areas for hotels.

Want to offer electric car charging to your guests? Learn more about the experience Powy in the hotel sector with Zafiro Hotel and Mangia's Club .

Click here , discover the solutions Powy and attracts the new generation of travellers!

FAQ: Why should hotels offer electric car charging stations?

Offering charging stations allows hotels to stand out in the marketplace, tapping into a growing customer base of electric motorists. It is an increasingly popular service that enhances the guest experience and makes a tangible contribution to the property's environmental reputation. 

About Powy

Powy is a company that owns, develops and operates Italy's leading independent network of public charging infrastructure for electric vehicles, with a growing presence in Spain as well.

Founded in Turin, Italy in 2018, Powy is at the center of the transition to more sustainable mobility, offering an innovative charging infrastructure that uses only 100 percent renewable energy.

Powy 's network includes quick, fast, and ultra-fast charging solutions strategically placed in public and private parking lots, supermarkets, shopping malls, and transportation hubs to ensure maximum convenience and accessibility for EV drivers. Each station is equipped with advanced technologies to provide a reliable and efficient charging experience.

Learn more: wpowy.energy