Electric car charging stations in hotels: benefits and opportunities to attract new customers

Europe is experiencing a rapid transition to electric mobility, a change that is redefining the dynamics of many sectors, including the hospitality industry.

In this changing scenario, the installation of electric car charging stations represents not only an added value for hotels to their customers, but a real strategic opportunity to stand out in an increasingly competitive market.

This article delves into the many benefits that hotel establishments can gain from offering this innovative service, ranging from the acquisition of new customers to their long-term retention.

Why a hotel should invest in charging stations

• 1. Win new customer segments: adopting electric car charging stations allows a hotel to tap into the growing demand from electric car owners. Offering a convenient and accessible charging solution directly on-site removes a potential barrier for these travelers, turning the hotel into a preferred choice. This forward-looking investment enables the hotel to attract and retain a booming customer segment, positioning the hotel as a sustainability pioneer in the industry.
• 2. Strengthening image and social responsibility: integrating charging stations into sustainable service offerings significantly elevates the hotel's corporate image. Demonstrating a concrete commitment to a greener operating model not only resonates positively with the growing environmental awareness of consumers, but also reinforces the loyalty of electric car drivers, for whom the availability of charging infrastructure is a key factor in their choice of lodging. In a hotel market where this offering is still relatively rare, such an investment can make a difference in brand perception.
• 3. Increase length of stay and revenue: the low uptake of charging stations in the hotel sector means that electric car owners tend to prefer facilities that offer this service for the entire duration of their trip. The convenience of being able to charge their vehicle overnight or while using hotel services incentivizes longer stays. In addition, the time required for charging also prompts guests to use the hotel's other facilities, such as restaurants and bars, generating an increase in internal consumption and, consequently, overall revenues.

Additional benefits not to be underestimated

In addition to the main benefits, the installation of electric car charging stations can lead to:

• Improved online ranking: hotel booking platforms increasingly allow you to filter results based on the services offered, including the presence of electric car charging stations. Being equipped with this infrastructure can therefore translate into increased visibility and better ranking in search results.
• Long-term monetization opportunity: the hotel can choose to charge fees for using the charging stations, creating a new source of additional revenue over time.

Powy: the ideal partner for simple and effective implementation

We understand that the idea of installing and managing electric car charging stations can raise questions. This is where Powy comes in, offering a complete and worry-free solution.

Powy handles the entire process, from the design and physical installation of the columns to the management of all necessary paperwork and legal requirements. It also provides ongoing maintenance service, ensuring that the columns are always operational.

With Powy, your hotel can take full advantage of the competitive benefits of electric mobility without having to worry about any operational complications.

Find out more about the experience Powy in the hotel sector with Zafiro Hotel and Mangia's Club .

If your hotel is ready to embark on the path to a more sustainable future and seize the opportunities presented by the electric car market, Powy is the ideal strategic partner to make this vision a reality. Contact us to find out how we can support you every step of the way.

About Powy

Powy is a company that owns, develops and operates Italy's leading independent network of public charging infrastructure for electric vehicles, with a growing presence in Spain as well.

Founded in Turin, Italy in 2018, Powy is at the center of the transition to more sustainable mobility, offering an innovative charging infrastructure that uses only 100 percent renewable energy.

Powy 's network includes quick, fast, and ultra-fast charging solutions strategically placed in public and private parking lots, supermarkets, shopping malls, and transportation hubs to ensure maximum convenience and accessibility for EV drivers. Each station is equipped with advanced technologies to provide a reliable and efficient charging experience.

Learn more: wpowy.energy