Service areas are undergoing a radical transformation, evolving from simple fueling points to multifunctional hubs that meet the new demands of modern mobility. This change is driven primarily by the rise of electric mobility and the increasing demand for diversified services.
Charging Stations: the heart of new mobility
With the increase in sales of electric vehicles, which accounted for 23.5% of the European automotive market in 2023, Charging Stations are becoming a crucial element of service areas. By 2040, electric vehicles are expected to reach 300 million worldwide, accounting for 60% of new car sales. Service stations will therefore need to adapt to offer not only fast charging, but also a range of alternative energy options such as hydrogen and biofuels.
A multi-service model
Stations of the future will no longer focus exclusively on selling fuel. Instead, they will turn into multipurpose centers that offer:
- electric charging: high-power and ultra-high-power charging stations (over 100 kW) to ensure fast charging.
- innovative retail services: stores and cafeterias where customers can take advantage of waiting time to shop or eat meals.
- logistics services: pick-up points for parcels and partnerships with e-commerce platforms.
- Shared mobility spaces: car-sharing and car rental offerings.
Many stations have already implemented such services with excellent results, in Europe and around the world, testifying that the direction seems to be in that direction.
Technology and sustainability
Digitization will play a key role in this evolution. Smart technologies, such as traffic cameras and customer data analytics, will enable service area operators to better understand consumer needs and optimize the services they offer. In addition, the integration of photovoltaic systems may help make these facilities more environmentally friendly and sustainable.
Challenges and opportunities
However, this transition also presents significant challenges. Among them:
- the need for investment in the installation of charging stations and the conversion of existing structures.
- oil companies will have to rethink their business model, shifting from a focus on traditional fuels to one that embraces alternative energies.
- it is crucial to ensure that less populated areas are not neglected in the establishment of the charging network, preventing motorists from having to travel long distances to refuel.
Conclusion
The service areas of the future envision themselves as vital centers for modern mobility, combining electric charging with a variety of services to meet consumer needs. With the rise of electric mobility and a growing focus on sustainability, these facilities will not only survive but thrive in an ever-changing environment.
In this scenario, Powy as a key player in the expansion of charging infrastructure in Italy and Spain. Since 2021, Powy , developed, and managed a network of over 2,000 charging points, installing and managing charging stations for hundreds of partners in the hospitality, parking, service areas, sports centers, and other sectors. Among its solutions, Powy also Powy high-power HPC (High Power Charging) columns, ensuring ultra-fast charging for motorists and new business opportunities for service stations.
Find out more about the experience Powy : read the solutions implemented for APSA and Cancellieri Carburanti service stations .
If you would like to host a charging station at your facility: click here and contact us now to learn more!
About Powy
Powy a company that owns, develops, and manages Italy's leading independent network of public charging infrastructure for electric vehicles.
Founded in Turin, Italy in 2018, Powy is at the center of the transition to more sustainable mobility, offering an innovative charging infrastructure that uses only 100 percent renewable energy.
Powy 's network includes quick, fast, and ultra-fast charging solutions strategically placed in public and private parking lots, supermarkets, shopping malls, and transportation hubs to ensure maximum convenience and accessibility for EV drivers. Each station is equipped with advanced technologies to provide a reliable and efficient charging experience.
Learn more: wpowy.energy