Charging stations in the gym: how to turn a service into a competitive advantage

In the fitness market, true differentiation no longer lies solely in the quality of equipment or classes offered. Success is built on theoverall customer experience, an experience that must integrate seamlessly into the customer's lifestyle. Today, that lifestyle is increasingly connected, sustainable, and electric.

Installing electric vehicle charging stations in your gym's parking lot is not a futuristic idea, but a strategic asset for today. It is a value-added service that addresses a real and growing need, capable of positioning your facility one step ahead of the competition.

Let's look at why your gym is the ideal place to offer recharging and how to turn this opportunity into a tangible profit.

A growing need: your customers drive electric

Change is already underway and the numbers confirm it. By mid-2025, the fleet of 100% electric cars (BEVs) in Italy exceeded 300,000. This is not just a statistic: it is an exponentially growing market segment that represents your customers of today and, more importantly, of tomorrow.

These drivers, typically focused on wellness, technology, and smart solutions, ask the same question every day: "where can I recharge my car conveniently?" Offering an answer to this question is not just a service, but a powerful lever for attracting and retaining high-value customers.

The competitive advantage of the perfect stop

All things being equal, an electric car driver will always choose the gym that makes his or her life easier. With average dwell times ranging from 60 to 90 minutes, the fitness center is the perfect place for a "refill" of energy. While the customer works out, the vehicle recharges. Simple, efficient, strategic.

Installing a Powy charging solution allows you to:

• differentiate yourself decisively, becoming the logical choice for a booming target audience;
• attract high-spending customers, often early adopters who are sensitive to innovative services;
• increase the visibility of your facility, which will be included in major e-mobility maps, including the Powy app, attracting new users who, by coming for charging, will be able to discover your center.

From service to revenue source

In addition to the return on image, charging stations are a profit-generating investment. Powy 's flexible solutions allow you to monetize the service, creating an additional and steady revenue stream . The benefits are concrete and measurable:

• increased average stay: to complete a refill cycle, customers might stay longer, increasing opportunities for secondary purchases (consultations, merchandising, bar products);
• enhanced loyalty: offering such an essential service in a customer's routine makes them extremely "loyal." The idea of losing this convenience becomes a strong disincentive to change gyms;

Electrify your business, play it forward

Don't wait for your competitors to do it. Acting in advance means turning your parking lot into a powerful marketing and business tool.

The team at Powy is ready to support you with a turnkey service: from the technical survey to the management of bureaucratic paperwork, from certified installation to maintenance and complete payment management. A single partner for a strategic project. Click below to find out more.

FAQ: How much does it cost to install a charging station for my gym?

Installing a charging station does not have a fixed cost, but depends entirely on the agreement you sign. The big advantage of partnering with an operator like Powy is precisely flexibility, as we offer scalable options for every budget and strategic objective. Our solutions range from direct purchase of the facility to partnership and co-investment models.

About Powy

Powy is a company that owns, develops and operates Italy's leading independent network of public charging infrastructure for electric vehicles, with a growing presence in Spain as well.

Founded in Turin, Italy in 2018, Powy is at the center of the transition to more sustainable mobility, offering an innovative charging infrastructure that uses only 100 percent renewable energy.

Powy 's network includes quick, fast, and ultra-fast charging solutions strategically placed in public and private parking lots, supermarkets, shopping malls, and transportation hubs to ensure maximum convenience and accessibility for EV drivers. Each station is equipped with advanced technologies to provide a reliable and efficient charging experience.

Learn more: wpowy.energy