Electric mobility is no longer a future prospect, but an established reality that is transforming the way we move around and experience urban and commercial spaces. In Italy and Europe, the spread of electric vehicles is growing rapidly, generating a growing demand for widespread, efficient and accessible charging infrastructure.
For companies, this change represents not only a need to adapt, but more importantly astrategic opportunity to innovate their offerings and attract new and aware customers. Installing a charging station means offering a valuable service, improving brand reputation and positioning oneself as a sustainability player.
In order for this opportunity to become a cost-effective project, it is essential to know the mechanisms that govern the return on investment.
The pillars of value: how a charging station generates revenue
Companies that support other entities in the installation and management of columns usually propose different contractual formulas. Powy, for example, offers three main models: co-investment, partnership, and direct purchase. Each involves different ways of earning money.
Co-investment
- The partner shares initial investment and profits with Powy .
- Receives a defined fee on charging sessions, proportional to the investment.
- It benefits from growth over time, with earnings increasing along with the use of the column.
- It enhances its structure, becoming a reference point for electric customers and improving core activities such as tourism or trade.
Partnership
- Suitable for those who do not want to incur upfront costs.
- Powy handles all the technical side, while the partner receives guaranteed income from day one.
- Increase visibility through presence on dedicated e-mobility apps, attracting new customers.
- Retain existing customers by offering modern, value-added service.
Purchase
- The partner becomes the owner of the infrastructure, managing it independently.
- Directly collects all income from charging sessions.
- Customize rates and business policies according to business strategies.
- Turns the space into an attraction point for electric vehicles, increasing traffic and ancillary revenues.
Choosing the right technology: AC and DC
The correct choice of infrastructure type is one of the key first steps and depends on the user profile and intended use.
- Alternating current (AC) charging points are ideal for medium to long stops (hotels, company parking lots) with power ratings from 3.7 kW to 22 kW and a low investment.
- Direct current (DC) charging points deliver high powers (50-350 kW), allowing very fast recharging, and are suitable for high-turnover areas such as highways or supermarkets, but require larger infrastructure investments.
Strategic planning: the key elements for successful investment
An effective project requires careful planning that considers:
- Location analysis: the traffic of vehicles and people, the visibility of the site, the proximity to points of interest (stores, restaurants, offices, accommodations), and the presence of possible competitors must be studied in order to choose the best place to install the column.
- Technical infrastructure: not only the charging infrastructure should be considered, but also electrical upgrades, necessary civil works, and mandatory safety certifications.
- Smart energy management (smart charging): it is important to adopt systems that optimize energy consumption by distributing available power efficiently and reducing costs.
- Maintenance and service: to keep service reliability high, a scheduled maintenance plan and timely technical support is needed to address any problems.
Beyond profitability: an investment that strengthens the brand
Installing a charging station represents a tangible commitment to sustainability and innovation, increasingly decisive factors for customers, partners and investors. In a rapidly evolving market toward clean energy, equipping yourself with e-mobility infrastructure not only enhances your company's reputation but also generates a lasting competitive advantage.
Investing in a charging network helps the company enter a virtuous cycle of reducing emissions and improving environmental impact, meeting environmental regulations and social expectations. In addition, contributing to sustainable mobility improves the perception of the brand, making it more innovative, responsible and attractive to environmentally sensitive customers, employees and investors.
Turn your space into a charging hub
Powy is the ideal partner to design, install and manage charging stations aimed at hotels, shopping malls, GDO, sports centers, parking lots and many other realities. We offer a turnkey solution, allowing you to focus on your core business while we manage every technical and operational aspect with expertise and professionalism. Contact us to find out how to enhance your facility and take advantage of all the opportunities of electric mobility.
FAQ: How do you make money with an electric car charging station?
Revenue depends on the agreement with the recharging partner. There are flexible and scalable models, such as those offered by Powy: direct purchase, co-investment, or partnership without initial investment, which allow revenue to be generated from charging sessions in different ways.
About Powy
Powy is a company that owns, develops and operates Italy's leading independent network of public charging infrastructure for electric vehicles, with a growing presence in Spain as well.
Founded in Turin, Italy in 2018, Powy is at the center of the transition to more sustainable mobility, offering an innovative charging infrastructure that uses only 100 percent renewable energy.
Powy 's network includes quick, fast, and ultra-fast charging solutions strategically placed in public and private parking lots, supermarkets, shopping malls, and transportation hubs to ensure maximum convenience and accessibility for EV drivers. Each station is equipped with advanced technologies to provide a reliable and efficient charging experience.
Learn more: wpowy.energy