Why restaurants should invest in electric charging: 3 strategic reasons
Electric mobility is revolutionizing the transportation sector, and companies are looking to stand out. For the restaurant industry, there is a unique opportunity: to offer an exclusive and specialized charging service that adds exceptional value to their customers.
Restaurants can attract a new generation of more knowledgeable customers, differentiate themselves from competitors, and gain an extra source of income.
Below are three reasons why investing in electric mobility is a strategic opportunity for restaurants:
1. Attraction of new customers
The availability of an electric charging station is critical for EV drivers. If they can charge their car while enjoying a meal, they will tend to choose restaurants that offer this option.
As a result, if the experience is positive, more loyalty will be generated. In addition, the installation of charging points can also attract tourists and transit travelers who need a stop to recharge both their car battery and personal energy.
2. Differentiation in the market
In a competitive restaurant market, adding new options and innovating is essential to stand out from the competition. Providing electric charging in the parking lot offers a great competitive advantage for the restaurant.
Moreover, this will not only influence electric vehicle owners, but also customers interested in sustainability will appreciate the establishment's demonstrated commitment to the green transition. This choice enhances the venue's image and strengthens its reputation as an environmentally conscious place.
Another aspect to consider is the visibility of the restaurant on maps and electric vehicle charging apps, thereby increasing opportunities to be discovered by new customers.
3. Increased customer consumption and spending
Because electric charging is not instantaneous, customers will stay longer in the restaurant, which results in an increase in average consumption and spending on the restaurant's core business. Customers might order an extra dessert or drink while waiting for the car to recharge.
These are just a few of many existing reasons. As the use of electric vehicles increases, the installation of charging points can be a profitable long-term investment for the restaurant, becoming an additional source of income.
In addition, customer retention strategies can be implemented, such as rewarding repeat customers with discounts on electric charging.
Finally, it is worth mentioning that it reinforces the local's positive image of corporate social responsibility by being able to generate new mutually beneficial strategic alliances with other companies.
Bring electric charging to your restaurant with Powy!
If you want to offer an innovative service and attract new customers, Powy provides tailored charging solutions with no installation costs for your business. Find out how we can help you differentiate yourself and grow your business!
About Powy
Powy is a company that owns, develops and operates Italy's leading independent network of public charging infrastructure for electric vehicles, with a growing presence in Spain as well.
Founded in Turin, Italy in 2018, Powy is at the center of the transition to more sustainable mobility, offering an innovative charging infrastructure that uses only 100 percent renewable energy.
Powy 's network includes quick, fast, and ultra-fast charging solutions strategically placed in public and private parking lots, supermarkets, shopping malls, and transportation hubs to ensure maximum convenience and accessibility for EV drivers. Each station is equipped with advanced technologies to provide a reliable and efficient charging experience.
Learn more: wpowy.energy