April 01, 2025

Electric vehicle charging: an opportunity for sports centers

Sports Center Recharge

The electric vehicle charging network in Spain and Italy has advanced significantly in recent years due to the growing adoption of electric mobility and the ambitious environmental policies of governments and the European Union, which aim to drastically reduce greenhouse gas emissions by 2035.

This transformation is particularly evident in the transportation sector, where growing environmental awareness and the incentive to use renewable energy have led to an exponential increase in charging stations in high-traffic locations such as shopping malls, hotels, corporate parking lots, and, increasingly, gyms and gymnasiums.

However, a surprisingly small number of sports centers still offer this valuable option, representing not only a unique opportunity to stand out from the competition, but also a crucial step toward a more sustainable future.

Comfort as a priority: training and recharging

More and more people are looking for solutions to charge their electric vehicle in a way that is convenient and perfectly compatible with their daily routine. The ability to recharge the car while exercising is already a reality appreciated by many EV owners, significantly increasing their feeling of autonomy and making the transition to electric even smoother and more practical.

Imagine the convenience of arriving at the sports center, plugging in your car, and knowing that by the end of your workout it will be fully charged and ready for your next destination.

Increased demand and customer loyalty

The simple ability to recharge the car during training acts as a powerful incentive for EV drivers to regularly attend the sports center. This creates a double benefit: the care of one's physical well-being and the convenience of recharging the vehicle.

This results in a potential increase in new enrollments and, more importantly, increased retention of existing customers, who will find your center a valuable additional service.

Competitive advantage and corporate image

The installation of electric vehicle charging stations not only concretely helps grow the number of members at the sports center, but also significantly contributes to its reputation and public image.

Offering such an innovative service that is in line with sustainable mobility trends positions your center as a pioneer in innovation and an environmentally responsible actor.

Easy and cost-free implementation

Installing charging stations can be surprisingly simple and, thanks to solutions like the one offered by Powy, it can be accomplished at no direct cost to the sports center.

In fact, Powy handles the complete project management, from paperwork to installation and maintenance of the electric charging infrastructure, greatly simplifying the process for the sports center.

Partnerships and visibility

Companies that place sustainability at the core of their values or actively promote e-mobility may be particularly interested in sponsoring sports centers that share these same ideals.

This synergy can create valuable partnership opportunities, increasing the visibility of the sports center and attracting an even wider audience sensitive to environmental issues.

Compliance with environmental regulations and contribution to the community

Government policies at the national and European level are increasingly geared toward promoting electric mobility and reducing pollutant emissions. Providing charging infrastructure not only allows the sports center to be in line with these regulations, but also actively contributes to the achievement of environmental sustainability goals.

In addition, this initiative makes the sports center a focal point for the local community, promoting a more environmentally friendly and conscious lifestyle.

Different types of stations for different needs

It is important to consider that there are different types of charging stations, from slow-charging stations, which are ideal for an extended stop such as a training session, to fast-charging or ultra-rapid-charging stations, which might be useful for those with limited time.

The choice of the most suitable type will depend on the specific needs of your sports center and the average length of stay of your clients.

An investment for the future

Offering electric vehicle charging is not just an additional service, but a real investment in the future of your sports center.

In an environment where electric mobility is set to grow exponentially, being among the early adopters of this technology will give you a lasting competitive advantage and position you as a leader in your industry.

Are you ready to turn your sports center into an e-mobility hub?

Find out how Powy can help you install vehicle charging stations in your facility, having successfully done so for dozens of partners. Contact us today for a free consultation and discover all the benefits of this opportunity!

About Powy

Powy Rgb Dark Blue Green

Powy is a company that owns, develops and operates Italy's leading independent network of public charging infrastructure for electric vehicles, with a growing presence in Spain as well.

Founded in Turin, Italy in 2018, Powy is at the center of the transition to more sustainable mobility, offering an innovative charging infrastructure that uses only 100 percent renewable energy.

Powy 's network includes quick, fast, and ultra-fast charging solutions strategically placed in public and private parking lots, supermarkets, shopping malls, and transportation hubs to ensure maximum convenience and accessibility for EV drivers. Each station is equipped with advanced technologies to provide a reliable and efficient charging experience.

Learn more: wpowy.energy